Crown selected to implement on-pack promotion
The Shepton Mallet Cider Mill recruited Crown Bevcan Europe & Middle East to help them implement a promotional giveaway. The idea was to give the customer who bought the one millionth can of Natch cider their height in cases of Natch.
The Shepton Mallet Cider Mill chose Crown’s Instant Win Can idea which allows a tag to be hidden just underneath the ring pull. The tag reveals a code that confirms the winning can and is completely undetectable until the can is opened.
“As a leading cider producer we are always looking for cost effective ways to bring innovative promotions to our drinkers,” explained Andy Cross, the marketing manager at The Shepton Mallet Cider Mill. “This Instant Win mechanic from Crown met our brief perfectly.”
