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Rexam to add new line at Austrian can plant

Red Bull can

Red Bull canRexam is adding a fourth manufacturing line at its beverage can plant in Ludesch, Austria, at a cost of around £20 million.

The plant, opened in 2007, is next to Red Bull’s contract filling partner Rauch, and is used solely to make cans for Red Bull, the world’s leading energy drink. The plant currently produces just over two billion cans a year and when it comes on stream in late 2013, line four will add an extra 0.7 billion capacity.

Rexam produces a range of can shapes and sizes for Red Bull at the Ludesch plant, as well as offering computer to plate (CTP) and high definition illustration impact printing technologies on site. Wall-to-wall production which happens at this site is just one of the ways in which both Rexam and Red Bull reduce their environmental impact. This kind of production dramatically shortens transport distances, resulting in lower CO2 emissions, in addition to other benefits.

Guido Klinkhammer, Rexam key account director, said: “We are delighted to be building a new line at Ludesch. We have a great working relationship with Red Bull and recognise their growing needs as a leading global brand.”

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