Ball partners with Heineken Serbia for limited-edition cans
Ball has collaborated with Heineken Serbia for a limited-edition can design together with the Serbian National Museum.
Produced in Ball’s Belgrade, Serbia, facility, the new cans use Ball’s 50-centilitre standard can format. Heineken created four limited edition cans, which showcase Ball’s high-definition printing technique, for its Zaječarsko brand.
In celebration of the re-opening of the Serbian National Museum following a 15-year closure, Heineken selected four pieces of artwork from the museum, which houses over 3,000 paintings and 900 sculptures. Heineken worked closely with Ball to transfer the designs onto cans for a collaboration that emphasises Ball’s capabilities in design and graphics.
The Ball team ensured the artwork portrayed on the can reflected the original paintings, utilising its popular HD printing technique. HD technology is based on direct laser engraved plates, allowing the customer to achieve a higher visibility of fine detail.
The limited-edition cans celebrate the work of famous Serbian artists Paja Jovanovic, Dimitrije Avramovic, Sava Sumanovic and Nadezda Petrovic. Furthermore, one Serbian Dinar from each can sold will go to the museum to provide continued support following the reopening.
A spokesperson from Zaječarsko, commented: “Ball was a clear choice when it came to choosing a partner for this unique can design. The team was innovative, excited and helpful when assisting in choosing the designs and printing options. The cans bring the beautiful artwork into the hands of the people in Serbia.”
Jovan Jovanovic, sales manager for Ball, said: “The collaboration is unique for Ball and really puts our printing techniques to the test. We see a great appeal for limited edition packaging and are delighted with the result.”
Supported by a fully integrated marketing campaign, the cans will be available to purchase until the end of June in Serbia.