Edinburgh Gin unveils premium RTD cans
Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and Rhubarb & Ginger Gin Liqueur mixed with ginger ale (5% ABV).
According to the brand, the new product range was developed in response to consumer demand for premium RTDs – a category that grew by 10% last year. The new ready-to-serve cans are designed to provide a refreshing and convenient way for consumers to enjoy Edinburgh Gin either at home or in out-of-home settings, including picnics, festivals, and barbecues.
Edinburgh Gin and Tonic pre-mixed drink features London Dry gin served with tonic water and a hint of Seville orange. The Rhubarb & Ginger Liqueur is a sweet fruity liqueur balanced by a warmth and spicy finish mixed with an aromatic ginger ale.
Edinburgh Gin’s UK, managing director, Neil Boyd, said: “Given the size and growth of the RTD market, we were keen to offer our consumers a premium ready-to-serve range that they can enjoy whether at home or any outdoor occasion.
‘With the popularity of our Rhubarb & Ginger Gin Liqueur it seemed the ideal flavour to choose for our first gin liqueur RTD alongside our classic G&T. Its flavour profile means it will appeal to both fans of Edinburgh Gin and those new to the brand and the range.”
The range is initially available at Tesco. The Rhubarb & Ginger will be available UK-wide while the G&T is available in all Tesco’s Scottish stores.