Minor Figures secures major UK listings for nitro cold brew range
London, UK-based startup Minor Figures has announced the launch of its three-strong canned range of nitro cold-brew coffees at Sainsbury’s and Ocado stores nationwide.
According to the brand, Micro Figures aims to make cold brew more accessible whilst upholding the quality and values of speciality coffee. The company ethically sources single origin Arabica coffee. It roasts, grinds and brews with cold, filtered water for over 18 hours at its microbrewery in Hackney, UK. This slow-and-cold method of brewing yields a less acidic style of coffee and brings out the natural sweetness in the beans, the company says.
The three-strong range includes: Iced Mocha, Black Coffee and Iced Latte. Black Coffee is infused with nitrogen for a creamy texture. The Iced Mocha combines the same smooth nitro coffee with house-made oat milk and cocoa. Iced Latte blends the sweet nitro cold brew with oat milk.
For this year’s launch, Minor Figures has rebranded to visually appealing pastel-hued cans with illustrations.
The Nitro Cold Brew range is dairy-free, suitable for vegans and contains no added sugar. The products should be served chilled.
The canned beverages are available to purchase at major retailers including Sainsbury’s, Ocado, Whole Foods and Planet Organic at a RRP of £1.99 per 200ml can.