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Tetley marks anniversary with Crown collaboration

Tetley marks anniversary with Crown collaboration

In commemoration of its 180th anniversary, tea brand Tetley has teamed up with Crown Aerosols and Specialty Packaging Europe to create a limited edition celebration tin.

In order to create Tetley’s premium tin design brief, Crown’s in-house design team used metallic inks with gloss and matte varnishes; the logo and supporting message were embossed.

Tetley chose metal as the format for the celebratory package as a means to convey its commitment to sustainability.

It is hoped that the collectible nature of the tin will encourage consumers to reuse it or treat it as a keepsake once the product has been consumed.

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