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Crown to showcase digital technologies at drinktec

Crown Bevcan Europe and Middle East will showcase advances in digital technologies and decorative finishes for the beverage sector at drinktec 2017.

CrownConnect will be a major focus for Crown at the event, as its technologies – which include CrownSmart, SeeThrough and CrownSecure – embrace the Internet of Things (IoT).

Facilitating unique codes on beverage packaging also embeds digital intelligence into each individual unit, making it trackable and interactive simultaneously. This enables traceability and authenticity activities to be carried out with ease, helping protect brand reputation from issues such as product diversion and anti-counterfeiting or in the event of a recall. Drinktec attendees will be able to experience these advanced interactive capabilities firsthand via Crown’s demonstrator application, which simulates the customer’s experience across a number of everyday applications.

Additional capabilities showcased at drinktec will include decorative and printing techniques, such as thermochromic, photochromic and tactile finishes amongst others, as well as advances to Crown’s Accents technology. Visitors at the stand will also learn how customers can take full advantage of Crown’s pre-press team who works in partnership with customers from conception to completion of a project to ensure the best possible outcomes.

Matt Twiss, marketing & business development director at Crown Bevcan Europe and Middle East, commented: “drinktec is the perfect platform to showcase our innovations in connectivity and decoration. As a company, we have embraced the move toward more interactive packaging and our teams have worked tirelessly to ensure our customers have every opportunity to differentiate themselves from the competition – both on shelf and in terms of data collection and analysis. We look forward to demonstrating the full potential of our latest offerings to the beverage community in Munich this September.”

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